Our Story

About mySRZ

Our mission is simple. To show that what draws us to a place is never bound by distance, and that the strongest pull is often felt long before you arrive. We share the routes most people never think to take.

mySRZ Tourism — about

Our Mission

Why We Started

Every journey here begins long before the first step.
It starts as a pull from somewhere far away,
a place you have not seen but already know.
Distance has never been the measure of that feeling,
and silence has never erased it.
The way back stays open, steady and unhurried, for as long as it takes.

Photography: Baltit Fort by MuhammadUsama25, via Wikimedia Commons (CC BY-SA 4.0).

What we stand for

Principles that shape every guide we write

01

Authentic Coverage

We write from real experience. Every destination we cover, we've personally visited and vetted.

02

Responsible Travel

We promote sustainable tourism that benefits local communities and preserves Pakistan's natural heritage.

03

Community First

We connect travelers with local guides, guesthouses, and businesses, keeping tourism money in local hands.

The Team

Ahmad Faraz
Founder & Curator

Ahmad Faraz

Founder, mySRZ Tourism

Ahmad Faraz has spent over a decade exploring Pakistan the real way, on local wagons and buses, on a motorbike, and by car, from the northern valleys of Gilgit-Baltistan to the cities of the plains. What started as personal wanderlust in 2014 turned into a mission: in 2026 he founded mySRZ Tourism to help other travellers experience the Pakistan he has come to know mile by mile. He still travels constantly, and everything on this site comes from routes he has actually driven and places he has actually stood.

14+

Destinations Covered

63+

Articles Published

Growing

Monthly Readers

6+

Regions Covered

Begin your Pakistan story

Some places stay open long after the last visitor leaves. This one was built to wait, and it still is.